ESPNW – dedicated to serving female athletes and fans

ESPNW is the first ESPN business dedicated to serving female athletes and fans.

We’ll shine a brighter spotlight on women’s sports, and put you in touch with top female athletes from across the globe.

We’ll give you added perspective on the men’s and women’s sports stories of the day — with articles, blogs, videos and more on the players, games and scores that are top of mind for you.

And we’ll offer personal training tips and guidance from pro athletes, trainers and experts to help you connect with your inner athlete.

ESPNW

A great idea considering that “women make up 44 percent of football fans, 45 percent of baseball fans and 36 percent of professional men’s basketball fans, according to research conducted by the sports leagues.”

Of course, some have complained that it segregates women’s sports (why not put it on ESPN’s front/main page), but here the numbers don’t lie either.

“Men account for 76% of ESPN’s overall viewership. And just two types of programming it produces draws majority-female audiences: The National Spelling Bee on ABC (63% female) and cheerleading shows on ESPN2 (52%) — with ESPN2’s Wimbledon coverage in third place with 48%.” – USA Today

Which is just plain pathetic. Those female fans are not being converted into viewers. Perhaps, it is the overabundance of macho-male announcers and newscasters?

I think the best way to jumpstart this movement is to begin with a niche website that builds a following. Establish the ways that women want consume sports, instead of shoe-horning them into the preferred men’s way.

That seems to be exactly what ESPNW is doing…and by the way, I kinda like their articles better!

Continue reading “ESPNW – dedicated to serving female athletes and fans”

TV Ratings 101 – a fun retro video that explains ratings like ESPN’s SportsCenter

Here is another awesome project from JESS3.

TV Ratings 101 – from ESPN

 
ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting—at least engaging enough to keep the audience awake. With direction to create something reminiscent of “Schoolhouse Rock,” meets “Sesame Street,” JESS3 created a five-minute animation with an old-school, 1970’s ESPN SportsCenter vibe to walk viewers through the television ratings process.

There is also a behind the scenes video and raw photos of the creative process.
 
And, here are some actual ratings:
Continue reading “TV Ratings 101 – a fun retro video that explains ratings like ESPN’s SportsCenter”

TV Ratings 101 – a fun retro video that explains ratings like ESPN's SportsCenter

Here is another awesome project from JESS3.

TV Ratings 101 – from ESPN

 
ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting—at least engaging enough to keep the audience awake. With direction to create something reminiscent of “Schoolhouse Rock,” meets “Sesame Street,” JESS3 created a five-minute animation with an old-school, 1970’s ESPN SportsCenter vibe to walk viewers through the television ratings process.

There is also a behind the scenes video and raw photos of the creative process.
 
And, here are some actual ratings:
Continue reading “TV Ratings 101 – a fun retro video that explains ratings like ESPN's SportsCenter”

Favorite Commercials: Search your world (Google) with people walking on the internet

I love this commercial for the sheer amount of props they add in. It starts out with your basic webpage upon which they tape a piece of paper. Next they drop a clothesline across the page to hang photos and paper books.

Then they cut loose and let people and dogs walk all over the page with stereos, post-its, and even begin to write on the page.

Plus, the music is fun and very Apple-like.

Do you have ADD or ADHD? Test yourself against the official criteria from the DSM-IV

The following is excerpted from the DSM-IV, the medical manual used by the American Psychiatric Association to define mental disorders. These definitions are then broadly accepted in the entire health profession.

Go ahead and give yourself the test.
 

Diagnostic criteria for Attention-Deficit/Hyperactivity Disorder

A. Satisfy Either (1) or (2):

1. Six (or more) of the following symptoms of inattention have persisted for at least 6 months to a degree that is maladaptive and inconsistent with developmental level:

Inattention

  • (a) often fails to give close attention to details or makes careless mistakes in schoolwork, work, or other activities
  • (b) often has difficulty sustaining attention in tasks or play activities
  • (c) often does not seem to listen when spoken to directly
  • (d) often does not follow through on instructions and fails to finish schoolwork. Chores, or duties in the workplace (not due to oppositional behavior or failure to understand instructions)
  • (e) often has difficulty organizing tasks and activities
  • (f) often avoids, dislikes, or is reluctant to engage in tasks that require sustained mental effort (such as schoolwork or homework)
  • (g) often loses things necessary for tasks or activities (e.g. toys, school assignments, pencils, books, or tools)
  • (h) is often easily distracted by extraneous stimuli
  • (i) is often forgetful in daily activities

Continue reading “Do you have ADD or ADHD? Test yourself against the official criteria from the DSM-IV”

Photos of the all-electric Nissan LEAF charging port, navigation system, non-existant gear shifter, and more

Continue reading “Photos of the all-electric Nissan LEAF charging port, navigation system, non-existant gear shifter, and more”

Nissan LEAF, electric cars means no oil changes, no tailpipe, and a big market for “charging stations”

The all-electric Nissan LEAF is coming soon to a neighborhood near you. It’s a fascinating new car with many exotic features, as compared to our normal gas-engine cars.

To learn more about it, I’ve pulled out some of the more interesting Frequently Asked Questions. After reading them one realizes that we are facing some serious changes:

  • A new smaller engine that requires no oil or transmission fluid, no gas tank, and no tailpipe. I guess the interior will be bigger?
  • A new breed of mechanics will be required to fix electric engines and repair battery issues. Hot new job?
  • Charging stations, these places should start popping up all around our city.
  • Will they be private or publicly owned (currently most are publicly owned)?
  • Do you think the name will stick, charging station, or will it be the electric station?
  • Zero emissions while driving and a reliance on electricity, which is much cleaner than gas.
  • View pictures of the charging port, interior, and dash.

    • Continue reading “Nissan LEAF, electric cars means no oil changes, no tailpipe, and a big market for “charging stations””

    Nissan LEAF, electric cars means no oil changes, no tailpipe, and a big market for "charging stations"

    The all-electric Nissan LEAF is coming soon to a neighborhood near you. It’s a fascinating new car with many exotic features, as compared to our normal gas-engine cars.

    To learn more about it, I’ve pulled out some of the more interesting Frequently Asked Questions. After reading them one realizes that we are facing some serious changes:

    • A new smaller engine that requires no oil or transmission fluid, no gas tank, and no tailpipe. I guess the interior will be bigger?
    • A new breed of mechanics will be required to fix electric engines and repair battery issues. Hot new job?
    • Charging stations, these places should start popping up all around our city.
    • Will they be private or publicly owned (currently most are publicly owned)?
    • Do you think the name will stick, charging station, or will it be the electric station?
  • Zero emissions while driving and a reliance on electricity, which is much cleaner than gas.
  • View pictures of the charging port, interior, and dash.

    • Continue reading “Nissan LEAF, electric cars means no oil changes, no tailpipe, and a big market for "charging stations"”

    Favorite Commercials: Gas powered everything…except the Nissan LEAF

    Created to promote the electric-powered Nissan LEAF, the commercial takes a humorous look at the advantages of electricity. More interestingly, Nissan takes a swipe at the Chevrolet Volt which is a range-extended electric vehicle that uses a petrol engine to extend its 25 to 50 mile (40 to 80 km) range on electricity alone.

    The Apple Store at Grand Central Station, NYC, an open store with no walls (photos)

    The store covers two connected balconies on the second floor.
    Stairs to the second floor serve as the entrance.

    Continue reading “The Apple Store at Grand Central Station, NYC, an open store with no walls (photos)”