Launched in 2000, MLB.com was funded by the clubs in an agreement that had them each investing $1 million a year over four years. The cost was targeted at $120 million. To the joy of the owners and MLB, the Website started generating excess revenue in only the second year of its existence, allowing them …
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Baseball’s thriving start-up, MLB Advanced Media, could determine the future of TV sports
Launched in 2000, MLB.com was funded by the clubs in an agreement that had them each investing $1 million a year over four years. The cost was targeted at $120 million. To the joy of the owners and MLB, the Website started generating excess revenue in only the second year of its existence, allowing them …