Amazon makes a bid to own the most top-level domains

If gets its way — and that’s still a big “if” — it will soon control 76 new domain extensions on the Internet. Most observers had expected the company to apply for .amazon and .kindle, but it seems that was just for starters: Amazon’s ambitions also include a host of generic terms, including the likes of .free, .like, .game, and .shop.

Amazon is looking to nab a slew of compelling names, and if things unfold the way Amazon hopes, the outcome of this power play could reshape the world of Internet commerce — at least as it relates to the behemoth that is Amazon. Here’s the roster of terms Amazon is hoping to grab, excluding some non-Latin names:

  • .movie
  • .video
  • .buy
  • .like
  • .kids
  • .cloud
  • .app
  • .map
  • .show
  • .game
  • .hot
  • .pay
  • .mail

While Amazon aims to clean up in what’s becoming the biggest Internet landgrab ever, the public — individuals or business owners — is fated to play the role of bystander in this cyberdrama. Amazon’s names won’t be open to the public in the way that, say, .com names are, where anyone can register Want to own Forget it. As Amazon says clearly: “All domains in the .SHOP registry will remain the property of Amazon.”


See the rest of Amazon’s requested domains and read the full’s domain power play: We want to control them all


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