One-year later – Apple has a new look and it’s all Tim Cook

Reuters has put up an interesting piece – calling the iPhone 5 the product of Tim Cook. Citing the Apple Maps rollout and possible blunder. “The speed of the global launch that astounded” analysts by getting millions of phones into stores with supply chain perfection. And most importantly for fanboys, his role in the Keynotes where he appears at the end and beginning with brief messages.

It’s the new Apple under Tim Cook and he is molding the company that Steve built – into his own image – again from Reuters:

He has introduced a dividend to pay out part of the more than $100 billion cash stockpile, raised salaries for a rabidly loyal but low-paid workforce in the Apple stories, and sped up product rollouts.

Not to mention opening up Apple to charities – by offering a matching gift program. These are things Steve never would have done, but the world seems okay with that. Shoppers are eagerly buying the iPhone 5, traders are buying Apple stock – it’s still going up – and ┬áthe company is still growing.

The only remaining question is can Tim Cook come out with a new product. So far he has only improved and continued the existing line. And that is always a company’s biggest challenge.

Tim Cook at the Apple Keynote for September’s WWDC 2012. (source: deerkoski)

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