Bloom Energy, an update – from start-up to acceleration, this company is winning

It’s been two years and time for an update on Bloom Energy. Back in February, 2010, the company made a big splash by announcing their technology and their customers.

The technology is revolutionary for the simple fact that it does not use steam-powered turbines. Every power plant in the world from coal to nuclear still uses a steam engine. Think Mark Twain on the Mississippi and you’re not far off.

This technology uses a Solid-Oxide fuel cell to convert natural gas into energy without combustion (or steam).

For decades, experts have agreed that solid oxide fuel cells (SOFCs) hold the greatest potential of any fuel cell technology. With low cost ceramic materials, and extremely high electrical efficiencies, SOFCs can deliver attractive economics without relying on CHP (steam). But until now, there were significant technical challenges inhibiting the commercialization of this promising new technology.

via Bloom Energy

The “low cost ceramic materials” is huge because traditional fuel cells use expensive and rare ones that America fights China for.

The other major component here is the “technical challenges” that Bloom has overcome using a term they call “R&D on steroids”.

As a venture capital backed company they have been able to rapidly iterate since 2001, resulting in some incredible efficiencies. The first is the fuel cell they launched in 2010 that requires half the natural gas for the same power from traditional sources.

The second, recently launched, allows for double the amount of power with the same cell. Put another way, with the same footprint you get 200 kw instead of 100 kw.

These innovations have been hugely popular among the right set of customers. Companies like Coca-Cola, Walmart, Google, Bank of America, AT&T, and Ebay have all installed the Bloom Servers at their offices.

That success is continuing as seen by the rapid growth in their workforce, which has increased by 70% since 2010, and added 1,000 manufacturing jobs in California. Not to mention establishing an international arm to push this technology worldwide.

Back in 2010, when the company was lauded as the next big thing many were skeptical, including myself. Here is my coverage of that press event launching Bloom Energy.

At this point, though, it seems clear that the only question is when GE will buy the company or start competing with them.

San Onofre Nuclear Plant shut down after leaking 82 gallons/day of radioactive steam

The NRC’s preliminary event report says plant operators estimated the steam leak at 82 gallons per day. That may sound like a lot but regulators consider it small compared to ruptures in steam tubes at other plants between 1975 and 2000 that vented as much as 630 gallons of radioactive steam per minute.

via OC Watchdog

I daresay that comparing leaks to other disastrous ones is not accurate. The NRC should be telling us how damaging the leak is.

Unfortunately, they resort to words like “minor” and “small” instead of saying something like, “it is in the upper atmosphere and shouldn’t be blowing into your home, if it is here are the signs to look out for…”

The nuclear industry has a very bad history when it comes to leaks, often lying and denying problems until they get worse. In fact, more than 75% of the 104 nuclear plants in the United States have leaked, prompting some to claim the NRC is stuck in regulatory capture. Which means that the regulators protect the companies and not the citizens.

With that in mind, we have to read between the lines to understand what is really happening.

At the plant, Unit 2 was already shut down as it is being upgraded. During inspection nearly one thousand tubes were found to be faulty and worn away.

According to the commission, more than a third of the wall had been worn away in two tubes, which will require them to be plugged and taken out of service. At least 20 percent of the tube wall was worn away in 69 other tubes, and in more than 800, the thinning was at least 10 percent.

via San Diego Union-Tribune

Then, in a possibly separate issue, Unit 3 reported an alarm because radioactive steam was being released into the atmosphere. That unit was promptly shut down within 2.5 hours.

An investigation is ongoing and the results will reported next week, according to the Science Report from Pat Brennan.

If these issues are serious than many millions of Southern Californians are in danger. The blast radius for the Fukushima meltdown was 50 miles, which puts San Diego and Los Angeles counties on the alert. Both are within that range.

A few state activists are keeping an eye on the situation, reports the LA Times. Which is good because there was another leak this past November, 2011, where non-radioactive ammonia was released into the atmosphere.

An ammonia leak prompted officials to declare a Level-Two emergency at the San Onofre nuclear power plant and evacuate some workers, officials said.

The leak posed no danger to the public, and no radiation was released during the emergency, said Lauren Bartlett, a spokeswoman for Southern California Edison.

via LA Times

And, sadly, we must also keep an eye on our newspapers. When they report a leak, evacuation, a level-two emergency, and then tell us everything is fine, we must be wary.

 

// Update: Feb 12, 2012, As Senator Boxer and City Council get involved, no word on source of radioactive steam leaking from San Onofre

In the internet era… pre-game Super Bowl commercials, live streaming, game-day art, ladies commercials

It’s been a fun week for football fans with all the hoopla and excitement. Here are the posts from 1X57 in build-up to the big game:

 

The internet era

“Things have changed” – in the internet era of the Super Bowl – “It used to be about a one time hit for 30 seconds or 60 seconds in the middle of the show. And increasingly we’re trying to create a sort of two-week buzz.”

 

Super Bowl commercials for women

How many commercials are directed at women?

Here’s one – David Beckham 360 underwear shot

 

Art of the Super Bowl

It is the 46th Super Bowl and every year an artist was commissioned to create the cover for the game-day program. Here they all are – The art of the Super Bowl program cover

 

Watch Live

“For the first time ever watch the Super Bowl live online.”

 

Pre-released commercials

Finally, the top 5 pre-game commercials:

  1. Ferris Bueller re-enacted by Matthew Broderick
  2. Chevy Sonic on a bungee chord
  3. Dogs bark in chorus for Star Wars, The Imperial March theme
  4. The dog is funnier than the Darth Vader kid
  5. Jerry Seinfeld really needs a car

Get 5GB of Dropbox space free – participate in beta testing for automatic camera uploads

To get the free space, download the latest build, plug-in your smartphone/camera, and upload all you can.

During this beta period, we are also offering additional free space to test automatic uploading of photos and videos. For every 500MB of photos and videos automatically uploaded, you’ll receive another 500MB space bonus, up to 4.5GB total. [Update: To clarify, you can get up to 5GB of free space with this feature, if you count the initial 500MB space for the first photo import].

1.3.12

  • 500MB of free space on first photo import
  • Cleanup UI in Windows non admin installation.
  • Fix infinite restart of Dropbox when database was corrupted.
  • Fix import error on iPhone with lots and lots of photos.
  • Better Handling of out of quota issues on first photo import.
  • Other small fixes

1.3 Features

  • Importing of photos from cameras, phones, and SD cards.
  • Batch upload/download of files.

 

Get started – Dropbox Forums

In the internet era of Super Bowl commercials, “things have changed”

Things have changed in Super Bowl advertising. It used to be about a one time hit for 30 seconds or 60 seconds in the middle of the show. And increasingly we’re trying to create a sort of two-week buzz.

The way in which people advertise in the Super Bowl was kind of developed before there was an Internet. One of the things that we did last year — and I don’t think we’re overstating it by saying we pioneered this — is we pre-released our ad.

This year, of course what’s happened is everyone will pre-release. I suspect there will not be an ad you’ll see on the Super Bowl that wasn’t available online. So our feeling was if you want to stay ahead of the curve — if no one is pre-releasing, let’s pre-release; if everyone is pre-releasing, let’s do a pre-pre-release.

– Mark Hunter, via Marketplace

 

The original pre-released ad that started it all