Got Adderall? The Great D.E.A. Versus F.D.A. Duke-Out

Maybe you heard about The Great Adderall Shortage of 2011 that impacted “millions of children and adults” who rely on the pills to help stay focused and calm? Maybe you haven’t.

In terms of national crises, like joblessness and obesity, I wouldn’t rank it at the top of the list (although a country producing drug-addicted college graduates should be a concern), and yet it’s become very much a crisis for people dependent, or more accurately, addicted to the drug.

At the heart of the shortage is an ever-growing struggle between the F.D.A., who recently included several attention-deficit disorder drugs on its official shortages list, and the D.E.A. who is trying to minimize abuse by people, many of them college students who use the medication as a study aid.

It’s become so much of a problem in academia that colleges like Duke University have issued new policies to address misuse, qualifying it as cheating:

The unauthorized use of prescription medication to enhance academic performance has been added to the definition of Cheating.

The D.E.A., who authorizes a certain amount the core ingredient of Adderall — mixed amphetamine salts — to be released to drugmakers each year based on what the agency considers to be the country’s legitimate medical need, finds itself embroiled in a growing epidemic.

In 2010, more than 18 million prescriptions were written for Adderall, up 13.4 percent from 2009, according to IMS Health, which tracks prescription data.

As someone who has been on, and gotten off Adderall, I’m steadfastly in the D.E.A.’s corner. It is a highly addictive drug with serious side effects, especially after continued use, and can create more problems than it solves. Go to any ADHD forum/message board and read the testimonials of folks dealing with its impacts.

10 biggest movie flops of 2011 – feel like losing a hundred million?

  1. Mars Needs Moms – budget $150 million, gross $39 million
  2. Conan the Barbarian – budget $90 million, gross $48.8 million
  3. The Big Year – budget $41 million, gross $7.4 million
  4. The Rum Diary – budget $45 million, gross $21.6 million
  5. Anonymous – budget $30 million, gross $14.8 million
  6. The Thing – budget $38 million, gross $27.4 million
  7. Sucker Punch – budget $82 million, gross $89.8 million
  8. Arthur – budget $40 million, gross $45.7 million
  9. Glee: The 3D Concert Movie – budget $9 million, gross $18.7 million
  10. I Don’t Know How She Does It – budget $24 million, gross $30.5 million

*Note: studios pay the budget but split the gross with the theaters

via The Hollywood Reporter

 

20 most rented movies of 2011 – how many have you seen?

  1. The Social Network
  2. Limitless
  3. No Strings Attached
  4. Just Go With It
  5. The Lincoln Lawyer
  6. Bridesmaids (Unrated)
  7. Source Code
  8. Tangled
  9. The King’s Speech
  10. Red
  11. Horrible Bosses
  12. Toy Story 3
  13. Grown Ups
  14. X-Men: First Class
  15. Rio
  16. The Switch
  17. Tron: Legacy
  18. I Am Number Four
  19. Battle: Los Angeles
  20. Transformers: Dark of the Moon

source: iTunes Rewind

8 highly anticipated movies of 2012 – Hunger Games, Hobbit, Snow White, Prometheus

 The Hunger Games

The Avengers

Directed by Joss Whedon one of the best talents in Hollywood if you’re a geek. From the Buffy TV show to Firefly and the first X-Men movie. His full filmography.

Snow White and the Huntsman

Kristen Stewart goes from playing an emo-vamp to a warrior Snow White. I’m in.

Prometheus

Space epic directed by Ridley Scott.

Continue reading “8 highly anticipated movies of 2012 – Hunger Games, Hobbit, Snow White, Prometheus”

10 Top grossing movies of 2011 – nine sequels and one animation movie

Not very strong year for original content with nine sequels topping on the list, but a great year for cashing in on franchises.

The final Harry Potter movie set several records, including the biggest single-day domestic gross of $92.1 million and best worldwide debut of $481.5.

Rio, the only non-sequel on the list, caps off a big year for animation studios with four movies in the top 10.

  1. $1.3 billion – Harry Potter and the Deathly Hallows Part 2
  2. $1.1 billion – Transformers: Dark of the Moon
  3. $1.0 billion – Pirates of the Caribbean: On Stranger Tides
  4. $663 million – Kung Fu Panda 2
  5. $648 million – The Twilight Saga: Breaking Dawn Part 1
  6. $626 million – Fast Five
  7. $581.5 million – The Hangover Part II
  8. $562.4 million – The Smurfs
  9. $551.9 million – Cars 2
  10. $484.6 million – Rio

*Figures represent worldwide gross

see the top 20 at The Hollywood Reporter

Favorite Commercials: The new digital mom – upset at her son for only getting 3 likes

In this spot, we open on a mom watching a video of her son jumping a ramp in a shopping cart. When her son walks by, she stops him saying “we need to talk.” By the tone of her voice, the son assumes he’s in trouble because of his stunt.

But, actually, the mom is embarrassed because the stunt has been done before, it’s “so 2005” and only garnered 3 likes. She shows her son a much more popular video of the neighbor’s son, dancing as a squirrel. She encourages her son to try again and make her and his dad proud.

Music Video Television is coming back but it’s not MTV…Vevo is taking over

Vevo is a website for music videos but you probably watch their videos on YouTube or on your smart phone. The company started two years ago with content from three of the big four music companies and has produced some impressive numbers since then.

Vevo clocked 3.6 billion video views globally in October and is expected to have reached 3.7 billion views worldwide in November. In December 2009, that number was at 341 million views.

The average Vevo viewer watches 14.5 videos on the site a month, spending 66 minutes to do so.

Via Janko on GigaOm

Even more interesting are the royalties they are paying out for the first time.

Vevo has paid out more than $100 million in royalties since December 2009 to songwriters, recording artists, record labels and other music copyright holders.

That’s a princely sum considering that music videos, even in their MTV heyday in the 1980s, were given away for free to promote record sales.

via Pop & Hiss

And, the site is doing so well that they want to get back onto television.

Vevo is in talks with cable carriers to become a TV channel.

To develop the service, Vevo wants to become something akin to what MTV was in its earlier days: a channel that will show music videos as well as other kinds of pop-culture entertainment.

It could create a cable channel of its own, or make deals with existing content companies, according to two people with knowledge of the company’s negotiations, who spoke on condition of anonymity because the talks are said to be in the early stages.

via Media Decoder

Interestingly, MTV has decided to continue to stay out of the music video business altogether. Instead, partnering with the last remaining big label, Warner Music, to sell advertising for their videos.

I’m not too sure about this business model.

Warner appears to be charting a different course with its MTV alliance. Instead of pooling the videos into one online destination, Warner wants to keep the stuff on its artists’ individual websites.

All told, Warner’s music videos garnered 26.3 million unique visitors in May.

via Pop & Hiss

Music Video Television is coming back but it's not MTV…Vevo is taking over

Vevo is a website for music videos but you probably watch their videos on YouTube or on your smart phone. The company started two years ago with content from three of the big four music companies and has produced some impressive numbers since then.

Vevo clocked 3.6 billion video views globally in October and is expected to have reached 3.7 billion views worldwide in November. In December 2009, that number was at 341 million views.

The average Vevo viewer watches 14.5 videos on the site a month, spending 66 minutes to do so.

Via Janko on GigaOm

Even more interesting are the royalties they are paying out for the first time.

Vevo has paid out more than $100 million in royalties since December 2009 to songwriters, recording artists, record labels and other music copyright holders.

That’s a princely sum considering that music videos, even in their MTV heyday in the 1980s, were given away for free to promote record sales.

via Pop & Hiss

And, the site is doing so well that they want to get back onto television.

Vevo is in talks with cable carriers to become a TV channel.

To develop the service, Vevo wants to become something akin to what MTV was in its earlier days: a channel that will show music videos as well as other kinds of pop-culture entertainment.

It could create a cable channel of its own, or make deals with existing content companies, according to two people with knowledge of the company’s negotiations, who spoke on condition of anonymity because the talks are said to be in the early stages.

via Media Decoder

Interestingly, MTV has decided to continue to stay out of the music video business altogether. Instead, partnering with the last remaining big label, Warner Music, to sell advertising for their videos.

I’m not too sure about this business model.

Warner appears to be charting a different course with its MTV alliance. Instead of pooling the videos into one online destination, Warner wants to keep the stuff on its artists’ individual websites.

All told, Warner’s music videos garnered 26.3 million unique visitors in May.

via Pop & Hiss