Environmentalist, and wealthy cofounder of Burt’s Bees, fights to create America’s next National Park

Burt’s Bees cofounder Roxanne Quimby wants to hand the government a new national park in northern Maine—election-year politics and residents’ NIMBYism be damned. Brian Kevin investigates the boldest conservation plan in decades.

Technically, this Idaho-shaped chunk of land, which contains a 30-mile stretch of the International Appalachian Trail, is known as the East Branch Sanctuary. But around Millinocket it’s simply referred to as “Quimby’s land.” The self-made millionaire owns it, along with 119,000 acres of other timber-company lands that she started buying up back in 2000, when Burt’s Bees was raking in about $23 million a year. Her plan was to give the property to the National Park Service, thereby galvanizing other donations that would eventually establish a 3.2-million-acre wilderness in the last great undeveloped region east of the Rockies.

But the campaign stalled out of the gate. Public land is a tough sell in northern Maine, where residents are accustomed to hunting, fishing, snowmobiling, and cutting timber. Many didn’t cotton to the rhetoric of a wealthy environmentalist; others feared that the proposed park would spell the end of the region’s struggling paper mills.

But a dozen years and a few hundred Ban Roxanne bumper stickers later, Quimby is back with more practical ambitions. Last spring she announced plans for a dramatically reduced 74,000-acre Maine Woods National Park just east of Katahdin, carved entirely from her own property. And thanks to better diplomacy and a new emphasis on economic benefit, Quimby is beginning to win hearts and minds.

 

The uncut storyThe Fight to Create America’s Newest National Park

 

 

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