Tag Archives: macbook air

The most complete review of Apple’s new OS X 10.8 Mountain Lion – the ars technica review

It’s bold, it’s brash, and it’s 25 pages long. Don’t worry it has a table of contents. If you’re short on time, read the TOC and you’ll be up-to-date. Otherwise, sit back and dig in for a feature rich update on your favorite computer.

 

Apple’s traditional desktop computing business has suffered many indignities over the past decade. Once Apple’s flagship product line, the Mac first found itself playing second fiddle to the iPod—a mere music player—in the early 2000s. Today, matters are worse; on a graph of Apple’s revenues, the Mac now appears as a thin strip of earth while iOS devices are the mountain that sits upon it.

Apple presented last year’s release of OS X 10.7 Lion as part of a turn “back to the Mac.” Ostensibly, the tagline was Apple’s promise to bring innovations from its mobile operating system back to Mac OS X. But more broadly, it also meant that the Mac would receive more of Apple’s attention.

That attention resulted in some dramatic changes to aspects of the operating system that had not been reconsidered in decades: application launching, the document model, process management—even basics like window resizing and scrolling. As Apple’s newly refocused gaze fell upon its desktop operating system, many parts of it were deemed archaic and unworthy of continued existence.

At the end of last year’s Lion review, I concluded: “[Lion] marks the point where Mac OS X releases stop being defined by what’s been added. From now on, Mac OS X should be judged by what’s been removed.” Unfortunately, the surgery was not a complete success. There were… complications.

 

Source: ars technica - OS X 10.8 Mountain Lion: the Ars Technica review

 

 

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Review – new MacBook Air has great performance improvements, no design changes

You have to give it to ars technica, they write the best, most in-depth reviews. If you’re interested in buying the new MacBook Air the whole 4-page article is worth reading.

But, to cheat, I skipped to the last page and copied the conclusions below:

 

Conclusion

The 2012 MacBook Air doesn’t look any different than its last couple of predecessors, but the upgrades on the inside are what make the machine. Although Apple elected not to try and squeeze a “retina” class display into the MacBook Air this year, such a change would have come with great sacrifice to performance and battery life. And let’s be honest—with the MacBook Air, there’s very little wiggle room on either of those metrics. For me at least, I would rather have the performance and battery life.

For someone like me upgrading from a 2010 MacBook Air, or even a MacBook Pro from the last couple years, it would be no question: go ahead and buy one of Apple’s latest MacBook Airs. The performance increase is noticeable even during everyday use (even while using the lowest-end 2012 machine), and Apple finally gives users the option to upgrade from the soldered-on 4GB of RAM to 8GB of RAM in the Air.

Finally, this makes it a more serious machine than it was pre-WWDC, and the battery life of the MacBook Air has reached a respectable level as well. With the addition of Thunderbolt for I/O and USB 3.0 this year, it’s going to be difficult to convince me (or most other existing Air owners) to go back to a MacBook Pro—unless they are hankering for that shiny new retina display or even more significant performance improvements.

 

Review: The 2012 MacBook Air soars with Ivy Bridge

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Tim Cook: 5 things about Apple’s new CEO

From the Onion:

New Apple CEO Tim Cook: ‘I’m Thinking Printers’

Following the resignation of Apple founder Steve Jobs, incoming CEO Tim Cook called a meeting…to announce that he envisioned printers as the company’s future. “Laser, ink-jet, double-sided, color, black-and-white—the future of technology is in printers. I am absolutely convinced of that…

Cook concluded his remarks by assuring investors the release of upcoming Apple products such as the iPhone 5 would be postponed for at least four years so the company could throw all its time and resources into the creation of high-quality printers for the home and office.

lol

It certainly touches on the fears that every Apple fanboy (myself included) harbors. So I ask, who is this guy, what is he like, and how is he likely to run the company?

Here are 5 quick insights to answer those questions:

1. He’s single (aka gay). An insightful article from Felix Salmon talks about the spicy world of gay executives. How coming out can hurt the brand image while not doing so can get you into trouble. He still hasn’t come out yet and is officially listed as a lifelong bachelor, but there is a printing of him in Out magazine as the most powerful gay man in the world.

2. Jobsian Temperament. If there is anything you know Tim Cook for it is his famous rant on how Netbooks suck, back in 2009:

“When I look at netbooks, I see cramped keyboards, terrible software, junky hardware, very small screens. It’s just not a good consumer experience and not something we would put the Mac brand on.”

To which Apple promptly released the 11-inch MacBook Air and then the iPad (definitely not Netbooks but directly competing with them).

It’s interesting to note that this comment occurred the last time Cook took over for Jobs as CEO.

A Forbes piece from 2008 discusses his personality, stating that his “default facial expression is a frown…his humor is of the dry variety…(and he) is cool, calm, and never, ever raises his voice”. Which would give you the idea that he is the opposite of Jobs until you read this:

“Cook can be brutal in meetings. “I’ve seen him shred people…He asks you the questions he knows you can’t answer, and he keeps going and going. It isn’t funny, and it’s not fun.”

If these remarks are true then it’s easy to see why Jobs named him sucessor. Another “smartest person in the room” who is not afraid to cut through the crap for success.

3. The operations to my design. Cook is generally considered an operations genius. He famously cornered the market on flash memory from 2005 to 2010. He revolutionized Apple’s supply chain, modernized the retail stores, and took over Mac and iPhone telecom operations.

Yeah, when it comes to running the business he is it. Filling in for Jobs greatest weakness, operations. The problem is that Cook’s own weakness’ are design and new products. One has to hope that he is aware of this and actively recruiting a snotty design genius to fill in his gaps.

4. Outside of work. He is the only Apple executive to sit on a board and he sits on Nike’s board of directors. Which means he wears Nike shoes to Jobs New Balance. He does sport jeans like Jobs but thankfully no turtleneck, just a spiffy dress shirt.

After a ridiculous misdiagnosis for Multiple Sclerosis he is a fitness nut, to include cycling and riding in fundraisers for MS. To replenish himself he eats energy bars, a lot of them. Nearly every article talks about how he downs them like candy.

5. Southern charm. Tim Cook grew up in Alabama and went to school in Alabama, at Auburn university. His office is said to be decorated with memorabilia from Tigers football (Auburn).

So you can see him live, here is a video of him giving the 2010 Commencement speech at Auburn.

Other. He is rich, really rich. Last year his salary was more than $50 million (including benefits and stock options). But, that doesn’t matter because he has acquired several hundred million dollars worth of Apple stock in his 13 years at Apple. In his new post as CEO, the Board voted to give him one million shares, but they have to vest. Half of them are his in 2016 and the other half in a decade.

 

Tim Cook: 5 things about Apple's new CEO

From the Onion:

New Apple CEO Tim Cook: ‘I’m Thinking Printers’

Following the resignation of Apple founder Steve Jobs, incoming CEO Tim Cook called a meeting…to announce that he envisioned printers as the company’s future. “Laser, ink-jet, double-sided, color, black-and-white—the future of technology is in printers. I am absolutely convinced of that…

Cook concluded his remarks by assuring investors the release of upcoming Apple products such as the iPhone 5 would be postponed for at least four years so the company could throw all its time and resources into the creation of high-quality printers for the home and office.

lol

It certainly touches on the fears that every Apple fanboy (myself included) harbors. So I ask, who is this guy, what is he like, and how is he likely to run the company?

Here are 5 quick insights to answer those questions:

1. He’s single (aka gay). An insightful article from Felix Salmon talks about the spicy world of gay executives. How coming out can hurt the brand image while not doing so can get you into trouble. He still hasn’t come out yet and is officially listed as a lifelong bachelor, but there is a printing of him in Out magazine as the most powerful gay man in the world.

2. Jobsian Temperament. If there is anything you know Tim Cook for it is his famous rant on how Netbooks suck, back in 2009:

“When I look at netbooks, I see cramped keyboards, terrible software, junky hardware, very small screens. It’s just not a good consumer experience and not something we would put the Mac brand on.”

To which Apple promptly released the 11-inch MacBook Air and then the iPad (definitely not Netbooks but directly competing with them).

It’s interesting to note that this comment occurred the last time Cook took over for Jobs as CEO.

A Forbes piece from 2008 discusses his personality, stating that his “default facial expression is a frown…his humor is of the dry variety…(and he) is cool, calm, and never, ever raises his voice”. Which would give you the idea that he is the opposite of Jobs until you read this:

“Cook can be brutal in meetings. “I’ve seen him shred people…He asks you the questions he knows you can’t answer, and he keeps going and going. It isn’t funny, and it’s not fun.”

If these remarks are true then it’s easy to see why Jobs named him sucessor. Another “smartest person in the room” who is not afraid to cut through the crap for success.

3. The operations to my design. Cook is generally considered an operations genius. He famously cornered the market on flash memory from 2005 to 2010. He revolutionized Apple’s supply chain, modernized the retail stores, and took over Mac and iPhone telecom operations.

Yeah, when it comes to running the business he is it. Filling in for Jobs greatest weakness, operations. The problem is that Cook’s own weakness’ are design and new products. One has to hope that he is aware of this and actively recruiting a snotty design genius to fill in his gaps.

4. Outside of work. He is the only Apple executive to sit on a board and he sits on Nike’s board of directors. Which means he wears Nike shoes to Jobs New Balance. He does sport jeans like Jobs but thankfully no turtleneck, just a spiffy dress shirt.

After a ridiculous misdiagnosis for Multiple Sclerosis he is a fitness nut, to include cycling and riding in fundraisers for MS. To replenish himself he eats energy bars, a lot of them. Nearly every article talks about how he downs them like candy.

5. Southern charm. Tim Cook grew up in Alabama and went to school in Alabama, at Auburn university. His office is said to be decorated with memorabilia from Tigers football (Auburn).

So you can see him live, here is a video of him giving the 2010 Commencement speech at Auburn.

Other. He is rich, really rich. Last year his salary was more than $50 million (including benefits and stock options). But, that doesn’t matter because he has acquired several hundred million dollars worth of Apple stock in his 13 years at Apple. In his new post as CEO, the Board voted to give him one million shares, but they have to vest. Half of them are his in 2016 and the other half in a decade.