From a post by Peter Jackson in Facebook:
It is only at the end of a shoot that you finally get the chance to sit down and have a look at the film you have made. Recently Fran, Phil and I did just this when we watched for the first time an early cut of the first movie – and a large chunk of the second. We were really pleased with the way the story was coming together, in particular, the strength of the characters and the cast who have brought them to life. All of which gave rise to a simple question: do we take this chance to tell more of the tale? And the answer from our perspective as the filmmakers, and as fans, was an unreserved ‘yes.’
We know how much of the story of Bilbo Baggins, the Wizard Gandalf, the Dwarves of Erebor, the rise of the Necromancer, and the Battle of Dol Guldur will remain untold if we do not take this chance. The richness of the story of The Hobbit, as well as some of the related material in the appendices of The Lord of the Rings, allows us to tell the full story of the adventures of Bilbo Baggins and the part he played in the sometimes dangerous, but at all times exciting, history of Middle-earth.
So, without further ado and on behalf of New Line Cinema, Warner Bros. Pictures, Metro-Goldwyn-Mayer, Wingnut Films, and the entire cast and crew of “The Hobbit” films, I’d like to announce that two films will become three.
It has been an unexpected journey indeed, and in the words of Professor Tolkien himself, “a tale that grew in the telling.”
I feel like this is one of those big moments that sputters into life – the end of ownership. At least, when it comes to DVDs.
This happened to music a few years back…I mean, who still thinks of owning music with CDs?
With Blu-ray sales slotted to decline in the next few years, the future is owning digital copies of movies not DVDs.
It will be interesting to see how this affects the ownership economy. So many people love their DVD collections, just as people loved their VHS collection and CD collections.
But, storing 20-30 digital movies can take up all your hard drive space, especially for high definition flicks. Whereas, keeping a few thousand songs on your computer didn’t hurt that much.
I bet there will be a race to super-size hard drives (especially on laptops) and build a business around movies in the cloud.
Like Apple is currently doing:
Apple adds 20th Century Fox movies to iTunes in the Cloud, all major studios now on board
Apple and Twentieth Century Fox have reportedly come to an agreement that will finally make the studio’s films available via iTunes in the Cloud. When Apple made movies a cornerstone of the cloud-based initiative (which lets customers redownload previous purchases) earlier this year, the company only had deals in place with four of the “big six” studios — Universal and Fox were the holdouts. It didn’t take long for Universal to sign on and add its films to iTunes in the Cloud, but apparently Apple needed more time to hammer out a viable solution with Fox.
Now we’re able to confirm that Twentieth Century Fox titles no longer carry a warning that they won’t be available from iTunes in the Cloud following purchase. You’re free to delete them from your PC/Mac or iOS device and redownload at will, and the same movies can also be streamed from an Apple TV.
Source: The Verge