From an interview with Jonah Lehrer, author of Imagine: How Creativity Works. Why doesn’t brainstorming work? What should we do instead? I think the failure of brainstorming is inseparable from its allure, which is that it makes us feel good about ourselves. A group of people are put together in a room and told to free-associate, …
Tag Archives: edge
Twitter's edge is Big Data
Today Twitter announced that it purchased Backtype, a tiny company doing Big Data. The website says the company does “social media analytics” which is pretty much saying “Oprah sits on a couch.” It’s the buzzy-est of buzz words, but if you dig into this you find that the company doing things that everybody wants. Like …
Twitter’s edge is Big Data
Today Twitter announced that it purchased Backtype, a tiny company doing Big Data. The website says the company does “social media analytics” which is pretty much saying “Oprah sits on a couch.” It’s the buzzy-est of buzz words, but if you dig into this you find that the company doing things that everybody wants. Like …