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I Too Was Raised On Processed Foods…

The following is a response to an email asking me about food, health, and nutrition. ┬áThe initial email is included at bottom and the person’s name has been excised.


Hey #### – thanks for reaching out to me.

I too was raised on processed foods and so a lot of this was new to me as well. The best piece of advice I can give you is to give it some time. I have helped a lot of people make the change and they are always shocked and surprised by where this path takes them.

For instance, the food sold in supermarkets is the worst kind you can buy. The only thing worse than them is something like hot dogs from 7-Eleven, but in terms of nutritional value they’re not much worse. This includes the produce as well.

There are a whole lot of reasons why this is true like they have a monopoly on the food supply and a need to make profits, so quality is forgotten in favor of quantity. Thankfully the folks behind our food system are rallying together. There is a resurgence in quality seeds, quality farming, and improving distribution systems to get us this food.

The difference between a quality food product and a supermarket one is dramatic. This study which delves deeply into the details found a 1:3 difference. Meaning that a high-quality seed can be 3x more nutritional than a low-quality seed.

Personally, I find it greater than that. The food that I buy is so high quality that I eat very little and have so much more energy. I would say it’s more like a 1:6 or something. I often joke that I buy so little food nowadays that I often splurge on things just because.

This quality food has yet to break into the supermarkets, not even Whole Foods is carrying it yet. We are still stuck in the race to offer the cheapest food we can, though some stores are focusing on improving quality. Which means the only “safe” place to find quality is at farmers markets or food co-operatives.

I can say that I shop twice a week at a farmers market and never shop at supermarkets (tho I do occasionally buy beans/rice from the open bulk bins at Whole Foods). It does take some time to learn a whole new set of routines but that is the ideal if you want to really improve your health, here is why.

The food industry spends a lot of money trying to include nutritional information about food. The trouble is that no two apples are alike. One picked when ripe will be much different than one picked weeks after that. To account for this they just make it up (i.e. educated guesses). More and more studies are coming out showing just how wrong these nutrition labels are. Here is one that shows how vitamins are more marketing than science.

The truth about nutrition is different than what most people think. Every food item has a ton of vitamins/minerals/carbs/fat/etc. For example, Broccoli contains varying amounts of the following:

Protein, Vitamin E, Thiamin, Riboflavin, Pantothenic Acid, Calcium, Iron, Magnesium, Phosphorus and Selenium, Dietary Fiber, Vitamin A, Vitamin C, Vitamin K, Vitamin B6, Folate, Potassium and Manganese.

The question is how much of each does it have. Well, for plant based foods (vegetables, fruits, nuts) that depends on the starting seed (high, low quality stock) how it is grown (to produce maximum nutrition or to be picked quickly) and when/how it is harvested (at peak times or a few days/weeks early).

With all this variability in farming a single item of broccoli could either contain all you need or nothing at all. This holds true for every single food item out there.

So back to the beginning. Supermarkets sell the lowest quality food they can find (to offer the lowest prices). Farmers markets offer the highest quality they can find (often at higher prices).

The question then for most people is what happens if they switch from low quality to high quality food? Will they spend more or eat less? Are supermarkets just too convenient or is my health worth the trip to a farmers markets?


Hi Steve,
You commented on a post here back in April

The 10 Cheapest, Healthiest Foods Money Can Buy

I’m new to healthy eating and haven’t really got a clue what I’m doing, I’ve been pretty much raised on processed foods but have recently decided to learn to cook and educate myself about nutrition. Though I’m in the early stages of transforming my diet and way of life I’ve noticed that a lot of foods that are purportedly healthy, turn out to be not so great. I want to gather as much info on nutrition as possible in order to make the right dietary choices so any info you could send my way would be greatly, greatly appreciated. You also mentioned studies into supermarket food quality which I would be very interested in reading. Thanks for your time Steve, hope you can help.

Kindest regards,

[photo: denn]