Seriously, you should watch the Apple Keynotes. Each video demonstrates the amazing engineering capabilities of one of America’s most innovative companies.
I get a lot of crap for getting excited about these keynotes. I really think its kind of silly too. It’s easy to get caught up in the vogue of marketing. Where the PC vs. Mac commercials tell you to choose sides. Then there are the fanatics (yes I am one) who absolutely gush about Apple products. It is similarly silly to fall back on our typical American skepticism.
If you can avoid the pop culture magnetism you can easily see why I like Apple. Every 6 months they sit down and have a conversation with their customers. Yes you can say they are locked down and controlling, but you could also say they are constantly upgrading their products to meet customer needs. Every keynote they address our needs and they do it innovative futuristic fashion. They bring together the best technology, best minds, and best engineering to make it so.
Beyond that they make it a big deal. Every day folks are doing innovative things but rarely do they stop and share with the world. In the keynotes, Apple brings in musicians, top company engineers, state-of-the-art presentation tools, and more.
So, do me a favor take off your gloomy shades and watch one. Then come back and tell me if you were’nt inspired and you couldn’t see American ingenuity at its best.