This column is focused on “craft” beer, as opposed to the big brands that still dominate beer sales worldwide. The terms “craft beer” and “micro-brew” are sometimes used interchangeably, but they are actually distinct from one another.
Micro-breweries produce less than 15,000 barrels of beer per year, while craft beer can be produced by breweries of much greater size.
So what exactly is “craft beer?” The Brewer’s Association (the trade group for craft brewers) offers their own definition. They say a craft brewer must be small, independent, and traditional.
By small, they mean annual beer production of no more than two million barrels of beer—Boston Beer, maker of Samuel Adams, is teetering on the brink of this limit and has about a one percent share of the U.S. beer market. Many local brewers produce less than a thousand barrels a year.
By independent, they mean that no more than twenty-five percent of the brewery can be owned by a big brewery like A-B, Miller, or Coors (the Big Three).
Traditional is the hardest to pin down, as they state a traditional brewer is one that has “an all malt flagship” or which uses “adjuncts to enhance rather than lighten flavor”—a subjective matter. That’s a dig at the Big Three who use adjuncts (corn or rice) to lighten body and flavor and increase mass appeal.
Placed under a down spout, rain barrels conveniently collect rainwater that can be used to water gardens and lawns, wash cars or even fill birdbaths and ponds. A 1000 square foot roof yields about 600 gallons per inch of rainfall – that’s a lot of water (and money) to be saved. Rain barrels can also be hooked up to a soaker hose for easy and free garden watering.
In coastal areas, additional benefits include diverting of water from municipal storm drain systems and protecting the ocean from storm runoff pollution.
Installation can be very easy, placing the barrel under your gutter’s down spout. Conversion kits also offer a diverter system which eliminates the need for cutting off gutter downspouts or installing over-flow valves, and eliminates potential for mosquito breeding.
Most cities offer rain barrels for sale at a discount. Check out your local city website to see if they offer a similar program.
Netflix continued the roll-out of its Just for Kids UI to a number of connected devices this week.
Upon launch, the app prompts viewers to either access the regular Netflix experience or Just for Kids. The kids section adds TV show characters as categories and allows children to find episodes of a show without relying on text. Check out a few snapshots of Just for Kids on the Boxee Box below.
Kids content is undeniably one of Netflix’s key strengths, and the company has been adding numerous kids TV shows from PBS, Nickelodeon and others to its catalog. In fact, Netflix has been so successful with the youngsters that some blame it for Nickelodeon’s recent double-digits ratings drop.
The art of hand-shaping surfboards is being threatened by machines. Shaper Studios is changing that. The Mission Valley shaping school is allowing everyday surfers the chance to glass and paint what they ride. We drop in on owner Chris Clark, who says the studio is luring everyone from pros to groms to surf companies and bands like Foster the People.
“It’s impossible to compare surfboard shaping to anything else,” says Clark, an SDSU MBA grad student and entrepreneur who is creating a unique blend of retail and DIY manufacturing at Shaper Studios.
“Surfing is only half of surfing. The other half is making your own surfboard. When people leave here with a board they can ride, that they make with their own hands, it changes surfing and their experience with the sport forever.”
But what about people who are power-tool-phobic?
We are with you the whole time. We just taught a 12-year-old girl to use a planer (a power tool with sharp blades).
So it’s not just a bro-fest?
No way! We just did a series with French pro Margaux Arramon-Tucoo. We entered a film of her shaping at a local film fest.
Surfboards are some of the most toxic toys.
We use Marko recyclable EPS foam. We also use epoxy resins, which are odorless and have zero VOCs. It doesn’t smell in here so you can even glass your board without wearinga mask.
Gracias a los esfuerzos de nuestro equipo de traductores, tenemos el placer de anunciar que esta semana presentaremos Pinterest en español de América Latina.
Si hablas español y no encuentras tu cuenta de Pinterest en español cuando inicies sesión, no te preocupes. Esta semana implementaremos el soporte multilingüe. La implementación será gradual, de manera que posiblemente algunos usuarios obtendrán la versión en español antes que otros.
Si en una semana todavía no ves tu cuenta de Pinterest en español, haz clic en “Configuración”, en la esquina superior derecha de la página debajo de tu nombre.
Government leaders, bankers and corporate CEOs took advantage of the gathering of 50,000 people at Rio+20 — the largest meeting in U.N. history — to announce new partnerships, programs and investments.
U.N. Secretary-General Ban Ki-moon called the $513 billion in commitments “a significant legacy of this conference — billions of dollars’ worth of actions and investments that will have the power to transform lives across the globe.”
To some of those present, the conference presented a new model, a global gathering to inspire government and corporate leaders and others to move ahead and build momentum — rather than waiting for world leaders to reach consensus on a treaty to address climate change or other environmental matters.
“We cannot be boxed in by the orthodoxies of the past,” Secretary of State Hillary Rodham Clinton said in a speech to delegates of more than 190 nations. “We need fresh, agile, action-oriented partnerships that can produce results year after year after year.”
The Supreme Court’s ruling on President Barack Obama’s healthcare overhaul comes after a century of debate over what role the government should play in helping people in the United States afford medical care. A look at the issue through the years:
1912: Former President Theodore Roosevelt champions national health insurance as he unsuccessfully tries to ride his progressive Bull Moose Party back to the White House.
1929: Baylor Hospital in Texas originates group health insurance. Dallas teachers pay 50 cents a month to cover up to 21 days of hospital care per year.
1935: President Franklin D. Roosevelt favors creating national health insurance amid the Great Depression but decides to push for Social Security first.
1942: Roosevelt establishes wage and price controls during World War II. Businesses can’t attract workers with higher pay so they compete through added benefits, including health insurance, which grows into a workplace perk.
If not for Machinima, you might be unaware that gamers are terrified of zombies and Return of the Jedi, when you really think about it, has a lot of plot holes.
At this point, most of you are probably wondering: What is Machinima?
An online programming company boasting a fanatical following among young males and a staggering 149 million unique users, last month Machinima’s videos were viewed 1.3 billion times (that’s billion, with a “b”). Across YouTube and other online destinations, Machinima claims a total of 101 million subscribers. To put those numbers in perspective, the CBS TV network has about 350,000 subscribers on YouTube and in six years has earned about 1.2 billion views for its online content (compared to 1.3 billion last month for Machinima).
Machinima (pronounced mah-SHIN-eh-mah) is one of a handful of players building massive media companies off Web programming.
**The upper case use of the word refers to the media company. The lower case refers to the genre, defined as the use of real-time 3D computer graphics rendering engines to create a cinematic production. Most often, video games are used to generate the computer animation.**
How big is machinima, and Machinima? “As a genre, I’d say that 90 percent of gamers know what it is,” says Tom Akel, executive producer of MTV Geek.“As a company, maybe every college kid playing Madden and Tiger Woods golf doesn’t know them, but most millennial male gamers do.”
Celebrating over 50 years of conservation success in Africa, this video highlights the range of unique approaches and diverse landscapes in three of the African Wildlife Foundation’s Heartlands: Maasai Steppe, Kazungula, and Congo.
All footage was exclusively filmed on location in each Heartland by AWF VP for Philanthropy and Marketing, Craig R. Sholley, and Director of Marketing, John Butler, with all video post-production managed in-house with special assistance from Dawne Langford.